Physician-led clinical quality for med spasCreated by Dr. Laura Purdy, MD, MBA Meet the founder →Partnership · Integrity · Clarity
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MedSpa Build / Guided Launch Consulting

Do not open your med spa and hope the medical side catches up.

Four one-hour sessions. Three before launch and one after opening.

What this means for your clinic+

You are already making expensive decisions. You are choosing a location, buying equipment, interviewing staff, selecting software, paying professionals, meeting vendors, and preparing to market the business. Those decisions have to land in the right order. MedSpa Build is a $1,000 guided launch engagement that gives you a dated plan, four working sessions with Dr. Laura, direct access between meetings, and a clear path from concept to opening day.

$1,000Four-session guided launch engagement
Start MedSpa Build - $1,000

Four one-hour sessions. Three before launch and one after opening. Additional consulting is available at $250 per hour.

Before you open the doors · Dr. LauraDan Elia · Episode 1 · Play with sound
How we work on BuildPartnershipEntrepreneurshipClarity

The starting point

A med spa can look finished long before it is ready to treat a patient.

The room is beautiful. The device has arrived. The website is live. The injector is ready to work. But who is evaluating the patient before treatment? Where does the medical order live?

How does the injector receive the Good Faith Exam decision? Has the medical director reviewed the services, protocols, and workflows? Does the EHR show the path from evaluation to treatment?

Continue reading+

Who handles a patient concern after hours? What has to be approved before you add another service?

These questions are much harder to answer after the clinic is open and the calendar is full.

At that point, every correction affects a real patient, a real employee, a real appointment, or real revenue.

Why it matters

The problem is usually not a lack of effort.

Founders work constantly during a launch. The problem is that the work arrives from every direction.

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The attorney needs information. The physician needs documents. The EHR vendor needs decisions. The insurance broker needs a service list. The injector wants a start date. The marketing team wants to publish the menu. The equipment company wants delivery scheduled.

Each person is asking for what they need. You are left trying to determine what should happen first.

MedSpa Build puts the work into one plan so the clinic is not being built according to whoever emailed you last.

Inside MedSpa Build

What happens in MedSpa Build.

The scope

You receive a dated Glide Path

The Glide Path shows:

What needs to be completed

See the full scope+

Who owns each item

What has to happen first

Which tasks depend on another decision

What needs legal or clinical review

What could delay the launch

What needs to be ready before patients are booked

You leave each meeting knowing what your team is doing next. No vague advice. No launch checklist that treats every item as equally urgent. No guessing about who was supposed to handle it.

The delivery

Four working sessions with Dr. Laura

Session One: We map the launch

We review what has already been completed, what remains open, which professionals are involved, and where the project is likely to stall.

See how it works+

Session Two: We work through the dependencies

We address the pieces that affect one another, including the medical relationships, Good Faith Exam workflow, banking, documents, EHR, staffing, insurance, vendors, and clinical operations.

Session Three: We test whether the clinic is ready

We look at whether the people, systems, documents, and clinical relationships can support the services you plan to offer.

Session Four: We review the clinic after opening

Once real patients move through the process, we look at what worked, where the team improvised, and what needs to be tightened before those workarounds become permanent.

The support

Support does not stop when the meeting ends.

MedSpa Build includes:

Unlimited team chat through Zoho Cliq during the engagement

See the support included+

Access to the Aesthetic policy and procedure library

Access to the Skool training library

Support sourcing your own medical director, physician, and Good Faith Exam clinician

Coordination with your attorney, clinicians, vendors, and staff

Additional consulting at $250 per hour when requested and approved

You still make the decisions. You still own the clinic. You still execute the plan with your professional team. You are no longer trying to hold the entire launch in your head.

That is what partnership looks like during a launch. You keep the ownership and the decisions. We carry the order of operations with you.

From Dr. Laura

I have watched founders pay for excellent lawyers, capable physicians, expensive equipment, strong training, and sophisticated software, then reach opening week and realize the pieces were never connected.
Read Dr. Laura’s full perspective+

The physician thought the owner had the workflow.

The owner thought the EHR company had the workflow.

The EHR company thought the medical team had already defined it.

The injector thought the Good Faith Exam company was sending the order.

Nobody was careless. Everyone simply believed another person owned the handoff.

That is exactly what we prevent during Build.

Is this right for you?

Start MedSpa Build before you:

Sign another major vendor agreement

Hire the full clinical team

Commit to an opening date

See who this is for+

Publish your complete service menu

Choose software without mapping the patient workflow

Add weight loss, hormones, IV therapy, or another medical service

Assume your attorney or medical director is also managing the launch

The earlier we enter the project, the more options you have.

The closer you get to opening, the more likely you are to accept a workaround because the date feels more important than the structure. Those workarounds have a way of staying.

Your questions, answered

We already have a lawyer.+

You should.

Your lawyer handles legal interpretation, entity structure, agreements, and legal documents.

MedSpa Build helps organize the operating work that has to happen around those decisions. The banking, EHR, Good Faith Exam workflow, staffing, medical relationships, documentation, training, and patient flow still have to be built.

Legal work and operating work belong together.

They are not the same job.

We already found a medical director.+

That is a good start.

Now the relationship has to work inside the clinic.

Which services will the physician oversee? Who reviews the protocols? What happens when a new injector joins? How will charts be reviewed? What does the team do when the physician cannot be reached? How does the clinic notify the medical director before adding a service or device?

Build puts those questions into the launch plan before the staff has to guess.

Can you guarantee our opening date?+

No responsible team should guarantee an opening date before the required legal, clinical, financial, and operational pieces are ready.

We will give you dates, owners, dependencies, and readiness gates.

The clinic opens when the people and systems required to treat a patient are ready to do their jobs.

That is a much better standard than opening because the social media post already went out.

The next step

Four sessions for $1,000 are not the expensive part of opening a med spa.

Rebuilding the medical operation after patients are booked is expensive. Retraining staff is expensive. Replacing software is expensive. Delaying appointments is expensive. Paying people while the clinic is not ready is expensive.

Continue reading+

Start Build before your next major decision, not after the launch starts slipping.

Put the work in order. Open when the clinic is ready.

MedSpa Build

Make the key operating decisions before the first patient is scheduled.

$1,000

Four-session guided launch engagement

Start MedSpa Build - $1,000

What You Can Hold Us To

Partnership

Four working sessions, a shared team chat between them, and coordination with the professionals you already trust.

Standards

The clinic opens when the people and systems required to treat a patient are ready to do their jobs.

Entrepreneurship

We plan around the real decisions you are making: the lease, the equipment, the hires, the opening date. You still own all of them.

Professional boundary: MedSpa Build is business and operational consulting. It does not make Aesthetic the client's professional corporation, medical director, or Good Faith Exam provider. It does not include legal, medical, tax, accounting, insurance, or financial advice. Templates require appropriate legal and clinical review.

Partnership. Integrity. Standards. Entrepreneurship. Growth. Clarity.Meet the principles behind Aesthetic ↗