Founder of Aesthetic
Dr. Laura Purdy, MD, MBA.
Board-certified family medicine physician, U.S. Army veteran, healthcare executive, medical director, and founder of Aesthetic.
Read her Aesthetic storyThe official Aesthetic bio
Why a physician-operator built a company for med spa founders.
Dr. Laura Purdy works with med spa and wellness founders on the clinical and operating decisions that sit underneath the patient experience. That includes who holds authority, how work is delegated, what the team documents, how physician oversight functions, and what happens when a routine workflow no longer fits.
Her role is to explain the reasoning, identify where the operation may be exposed, and help the team turn an answer into roles, workflows, records, and review. When a question belongs with qualified counsel or the clinic's authorized clinical leadership, she says so plainly.
Dr. Purdy respects why founders build. Aesthetic exists to give that ambition a healthcare operating structure strong enough to support patients, clinicians, and the business as it changes.
“The work should feel worthy of the person in your chair. That is the bar.”
The physician
Clinical responsibility begins with real patients, sound judgment, defined escalation, and a willingness to stop when the right conditions are not present.
The veteran
Fourteen years of active-duty Army service shaped the way she leads: calm under pressure, disciplined in preparation, and direct about responsibility.
The operator
She has led healthcare at scale and knows that policy, staffing, technology, money, and clinical decision-making have to work as one system.
The founder
She understands the courage and financial risk of building a company, which is why Aesthetic protects the business vision along with the patient.
A career built inside healthcare systems
Her point of view was formed inside the systems she now helps founders build.
Dr. Purdy's work has included direct patient care, physician-network leadership, digital health operations, medical directorship, and company building.
U.S. Army physician + leader
Fourteen years of active-duty service, including work in Special Operations Civil Affairs, where disciplined systems and clear decision rights were not theoretical.
Physician-network leadership
More than 20,000 virtual consults, followed by physician-network and regional medical leadership as a national clinician network grew beyond 500.
Exilara founder + CEO/CMO
Dr. Purdy founded Exilara to build and strengthen healthcare businesses at the intersection of care delivery, clinical governance, operations, and scale.
The Med Spa Fix System
Aesthetic applies that operating discipline to medical aesthetics and wellness: standards that protect patients and systems that protect the business.
Professional background is summarized from Dr. Purdy’s August 2026 curriculum vitae. Figures describe experience and credentials; they do not promise a client result.
Why she created Aesthetic
The patient experience is only as strong as the operation behind it.
Dr. Purdy created Aesthetic for founders who are building a beautiful clinical business and need equal attention paid to authority, delegation, documentation, physician oversight, training, and review.
Those systems are not administrative decoration. They are how the clinic makes decisions consistently after launch, when the schedule is full and the founder cannot personally answer every question.
- Make the complex clear
- Put the standard into practice
- Protect the entrepreneurial vision
- Build through partnership
- Grow in a way that lasts
The Aesthetic Alchemist
Visionary. Mentor. Protector.
Three parts of one practical physician-operator approach.
Sees the whole system.
Connects clinical care, operations, ownership, finance, patient experience, and growth before the parts start giving the team conflicting instructions.
Teaches the reasoning.
Explains what the standard is, why it matters, and which facts should change the decision.
Builds the guardrails.
Defines practical limits, escalation routes, and review points for patients, clinicians, and owners.
Works through implementation.
Helps move the plan into roles, workflows, records, training, and a review rhythm the clinic can maintain.
Start here
Aesthetic was built from Dr. Purdy's operating experience.
Explore the company she created, or request a Discovery Call to discuss the clinic in front of you.