Name the risk
A generic pitch can route a live clinic into a launch package, send a pre-launch founder into a retrospective audit, or hide multi-location complexity inside one flat promise.
Standards Call
Tell us where the clinic is today.
The Standards Call is a focused conversation about the clinic stage, the issue that prompted the call, and the decision in front of the founder. From there, we can determine whether Fix, Build, or Maintain is the appropriate starting point.
The risk
A generic pitch can route a live clinic into a launch package, send a pre-launch founder into a retrospective audit, or hide multi-location complexity inside one flat promise.
Here’s the standard
Understand the clinic, the concern, and the founder's ability to act. Then recommend the service that fits the current stage.
01 · Context
What is true today?
- Live, pre-launch, newly acquired, or multi-location
- Locations and states
- Services offered or planned
- Ownership and operating context
- Who receives patient funds and controls non-clinical operations
- Current medical director and Good Faith Exam workflow
02 · Exposure
Why does this matter now?
- Complaint, inquiry, near miss, or newly visible concern
- A fragile or unclear physician relationship
- A lease, launch date, service addition, or acquisition
- Expansion, investor diligence, or inconsistent locations
- Missing documents, unclear decision rights, or unresolved funds flow
03 · Commitment
Is the clinic ready to act responsibly?
- The decision maker is present
- The team will disclose current documents and workflows
- Leadership is willing to change what cannot continue
- The budget and deadline are real
- Independent clinical authority and qualified legal review are respected
The route
Three stages. Three possible starting points.
Operating clinic
MedSpa Fix
Begin with the Clinical Quality Audit and a prioritized current-state findings walkthrough.
Explore →Pre-launch founder
MedSpa Build
Begin with four guided sessions that sequence concept, structure, readiness, and launch.
Explore →Live or scaling clinic
MedSpa Maintain
Begin with Fix, then scope an ongoing operating relationship by state, location, services, and burden.
Explore →Boundary
A routing conversation—not a rubber stamp.
The call is educational and operational. It is not legal advice, a guarantee of regulatory status, an approval of the clinic’s model, or patient-specific medical advice.
Built by a physician-operator
Built from experience on both sides of the business.
Every Aesthetic framework reflects Dr. Purdy's experience carrying clinical responsibility while building and leading healthcare operations.
The audit trail
The record should tell the story.
A reviewer should be able to see which standard applied, who made the decision, what happened next, and whether the issue was closed.
The system must answer:
- Who has authority?
- What is the minimum?
- What stops the workflow?
- Where does the question escalate?
The record must show:
- Which standard applied
- Who completed and reviewed the work
- How an exception was handled
- When the system will be reviewed again
Created by Dr. Laura Purdy, MD, MBA
Clinical responsibility belongs inside the business model.
Dr. Purdy built Aesthetic so founders can address the clinical and operating work together, with qualified questions, defined roles, and support through implementation.
Meet the physician-operator behind Aesthetic ↗
Start here
Start with the facts we need to understand the clinic.
Tell us what is live, what changed, who can decide, and what the clinic is prepared to address.