Physician-led clinical quality for med spasCreated by Dr. Laura Purdy, MD, MBA Meet the founder →Partnership · Integrity · Clarity
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AESTHETIC / CREATED BY DR. LAURA PURDY, MD, MBA

Frequently asked questions

Straight answers about scope, boundaries, and fit.

These are the questions founders usually ask before choosing MedSpa Fix, MedSpa Build, or MedSpa Maintain.

Dr. Laura Purdy
Partnership · Integrity · Standards · Entrepreneurship · Growth · Clarity

Before you choose

What to know before we work together.

01Where should I start?+

If the clinic is already seeing patients, start with MedSpa Fix. If you are still preparing to open, start with MedSpa Build. MedSpa Maintain is for live, acquired, or scaling clinics that need ongoing support after the current operation has been reviewed.

02What is the investment for each service?+

MedSpa Fix is $500. MedSpa Build is $1,000 for four sessions. MedSpa Maintain is tailored, with scope and pricing set after discovery and MedSpa Fix.

03Is Aesthetic only for med spas?+

No. Aesthetic supports med spas, IV hydration businesses, wellness and longevity clinics, weight-management clinics, and multi-service or MSO-supported groups.

04Do you work with individuals or only clinics?+

Both. The standards layer is relevant to owners, operators, clinicians, injectors, medical directors, and multi-site leadership.

05What do you mean by standards?+

A living system of clinical minimums, decision rights, delegation, consents, documentation, escalation, oversight, training, audit, and corrective action.

06We already have protocols. Why is that not enough?+

Protocols describe expected action. Governance also defines authority, supervision, exceptions, evidence, review, and what happens when the standard is not met.

07Will standards slow the clinic down?+

Clear rails usually reduce repeated debate and rework. The goal is fewer, stronger controls that people can use under pressure.

08What is defensible delegation?+

Delegation aligned to role and risk, with supervision expectations, escalation triggers, documentation, and proof that the system is functioning.

09Does medical director oversight require 24/7 availability?+

Oversight should be sustainable. Availability, escalation, alternate coverage, review cadence, and emergency pathways should be explicitly designed.

10What does medical directorship done right look like?+

Defined scope, responsibilities, access, clinical decision rights, delegation, consultation, chart review, quality review, corrective action, and evidence.

11Are you a law firm?+

No. Aesthetic provides education and operational governance structure. Legal questions and final ownership or contractual structure must be coordinated with qualified counsel.

12Can you guarantee legal or regulatory status?+

No. Laws, facts, services, structures, and jurisdictions vary. Aesthetic does not issue legal conclusions or guarantee outcomes.

13What happens on a Discovery Call?+

We discuss the clinic stage, what prompted the conversation, who can make the decision, and what the founder is prepared to address. Then we recommend Fix, Build, Maintain, or a more appropriate professional channel.

14Is the Discovery Call a sales call?+

It is a focused qualification conversation. The goal is to understand enough about the clinic to recommend the appropriate starting point.

15What is MedSpa Fix?+

MedSpa Fix is a focused Clinical Quality Audit for an operating clinic. We review the available documents and workflows, organize possible gaps by priority, and walk through the findings with the founder live.

16What is MedSpa Build?+

MedSpa Build is a guided launch service with three pre-launch sessions, one post-launch session, team chat, policy and training libraries, and sequenced planning. Additional consulting is scoped separately.

17What is MedSpa Maintain?+

MedSpa Maintain is an ongoing relationship for live, acquired, or scaling clinics after Fix. The final scope depends on state, location, services, current relationships, and operating burden.

Start here

Still deciding where to start?

Tell us whether the clinic is open, what changed, and what decision is in front of you.