AESTHETIC / CREATED BY DR. LAURA PURDY, MD, MBAAesthetic services
Three services. Three different starting points.
MedSpa Fix reviews a clinic that is already operating. MedSpa Build guides the work before launch. MedSpa Maintain supports a live or growing clinic over time.
Services + scope
What is included, where the work begins, and where it stops.
01For an operating clinic
MedSpa Fix
Clinical Quality Audit
Know what is working, what needs attention, and what should happen first.- Patient evaluation and Good Faith Exam workflow
- Medical director involvement, chart review, protocol approval, and availability
- Orders, delegation, supervision, competency, and escalation
- Charting, protocols, consent, emergency readiness, products, devices, and follow-up
Investment$500One-time Clinical Quality AuditOne-time purchase. Live findings review with Dr. Laura included.
View full scope 02For a pre-launch founder
MedSpa Build
Guided Launch Consulting
Make the key operating decisions before the first patient is scheduled.- GFE, medical director, delegation, chart review, emergency, and EHR workflows
- A launch or renovation plan with dates, owners, dependencies, and readiness gates
- Policies, protocols, procedures, and training materials as starting points for physician and legal review
- Coordination with your attorney, medical director, vendors, and staff without stepping into their professional lanes
Investment$1,000Four-session guided launch engagementFour one-hour sessions. Three before launch and one after opening. Additional consulting is available at $250 per hour.
View full scope 03For a live, acquired, or scaling clinic
MedSpa Maintain
Managed Operating Support
Keep policies, physician relationships, and team support current as the clinic changes.- Medical director and GFE support when available and appropriate
- Chart review, quality meetings, incident follow-up, and policy maintenance
- Clinical review before new providers, services, products, devices, locations, or acquisitions go live
- A standing team that helps keep the medical side organized as the business changes
InvestmentFrom $1,000Per location, per monthMaintain begins with MedSpa Fix. Pricing starts at $1,000 per location per month. Final scope and pricing are tailored to the clinic.
View full scope
Before we begin
The work depends on candor and follow-through.
Green light- A clear reason to act now
- Honest disclosure and document access
- Decision authority and realistic budget
- Willingness to invest time and change
- Respect for independent clinical authority
Pause and route- A request for a guaranteed legal conclusion
- A physician name without real oversight
- Refusal to disclose ownership or funds flow
- A demand for a guaranteed opening date
- An urgent patient-specific clinical question
Created by Dr. Laura Purdy, MD, MBA
The physician-operator who created Aesthetic.
Dr. Laura Purdy, MD, MBA, has worked across clinical care, medical directorship, digital health operations, executive leadership, and entrepreneurship.
She created Aesthetic to help med spa and wellness founders handle clinical responsibility with more clarity and build businesses their teams can actually run.
Read Dr. Purdy's story ↗Standards are how you scale.
Start here
Not sure which service fits?
Tell us whether the clinic is open, what changed, and what decision has to be made. We will recommend the appropriate place to start.
